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Keynote & invited speakers

Mickey W. Mantle

Mickey W. Mantle

Wanderful, Inc.

Author of Managing the Unmanageable: Rules, Tools and Insights for Managing Software People and Teams. Mickey’s 40 year career includes numerous award-winning landmark consumer software products in music, games, computer animation, graphics and education, as well as management of large international teams at several marquee Silicon Valley companies, including Pixar, SONY/Gracenote and Broderbund Software.

More recently, Mickey founded Wanderful Inc., a leading publisher of interactive children’s storybook apps for mobile tablets and phones. Additionally, he is a mentor to several Silicon Valley startups, as well as a co-author of Managing the Unmanageable and recognized authority on software development and management.

Keys to Crafting a Highly Effective Programming Culture

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The software industry was launched just over 65 years ago when the world’s first stored program computer was born. Since that time, we have witnessed a continually expanding workforce of programmers whose numbers now reach many millions around the world. Establishing a highly effective programming culture is a must for any company whose product is, or relies upon, software. This talk will outline the keys to crafting such a culture, highlighting the challenges that managers at companies and organizations will face in doing this successfully.

Gold sponsors

Deutsche BankIntelJetBrainsSAPSberTech

Silver sponsors

First Line SoftwareEMCQt by Digia

Hackathon sponsor

Digital Design



Innovative Sponsor


Main partners

RussoftAP KIT

In cooperation

ACMACM Special Interest Group on Software Engineering

Hackathon partners

API MoscowInnovation Development Center MoscowGitHub


ParallelsPMI Moscow chapterSoftware EngineeringLuxoft Training

Technical partners

Hosting CenterReisebuero WELTDigital October

Mobile partner


With support of


Educational Partner

IT Mine


Software Russiai-Help

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