CEO
Wanderful, Inc.

Author of Managing the Unmanageable: Rules, Tools and Insights for Managing Software People and Teams. Mickey’s 40 year career includes numerous award-winning landmark consumer software products in music, games, computer animation, graphics and education, as well as management of large international teams at several marquee Silicon Valley companies, including Pixar, SONY/Gracenote and Broderbund Software.

More recently, Mickey founded Wanderful Inc., a leading publisher of interactive children’s storybook apps for mobile tablets and phones. Additionally, he is a mentor to several Silicon Valley startups, as well as a co-author of Managing the Unmanageable and recognized authority on software development and management.

Keys to Crafting a Highly Effective Programming Culture

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The software industry was launched just over 65 years ago when the world’s first stored program computer was born. Since that time, we have witnessed a continually expanding workforce of programmers whose numbers now reach many millions around the world. Establishing a highly effective programming culture is a must for any company whose product is, or relies upon, software. This talk will outline the keys to crafting such a culture, highlighting the challenges that managers at companies and organizations will face in doing this successfully.